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6-2 Blog Marketing Perspective

 MKT-265 Ardis Ortega There is one influencer that I have been following for some years now. She posts regularly on social media websites as well as on YouTube, which is her main posting site. Her channel is @sharlainjapan. She uploads about her life abroad in Japan starting off as a student and the moving on to social media content. She has a subtle way of marketing without being too overwhelming. Each video she has is very involved in either a place or product. Something that she promotes often is the tourism of Japan through her experiences. From places to dine, to several places to shop. It's never one place.  She also has partnerships with her videos as well. One common partnership that she has is a subscription box from a brand called Sakuraco. She also provides a code that gives a discount for those who are purchasing the subscription for the first time. I ended up subscribing because of that. Each month that she receives a box she does a video unboxing of all the items...
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4-2 Student Blog: Effectively Impacting the Consumer Through Digital Media

 MKT-265 Ardis Ortega Analysis of digital media from Whirlpool Whirlpool is known brand that is used by many people for various household appliances. However, the brand has faced many trials with not being recognized by what they offer and only dealing with complaints of customers. The brand made an attempt to be more than that and involve its customers in a project where they speak about how the brand helps them day to day. They called it " Every day, Care". This targeted the brands audience by involving them in discussion on how the brand contributes to their needs and how it helps them. Not only was this a way to promote the brand but a way to remind consumers that the brand does for them than they realize.  The way that this was addressed was "    by openly sharing their stories of "Every day, care" via text, images and videos. More than 44K pieces of authentic UGC were collected, and the best content was cross-promoted across paid, earned and owned channel...
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1-2 Blog Day in The Life

 MKT-265 There is a lot of digital media at the disposal of many people. I myself prefer things such as YouTube for various travel videos or a website called Archive of Our Own for some light fan fiction. I enjoy reading and seeing writers flourish with creativity, it brings me joy. Sure, there is social media that everyone gets on like TikTok or Instagram, but I prefer variety as well. There are both positive and negative points to both sites that I enjoy, like the lack of updates and content. However, I find there to be much more positive aspects than there is negative.  YouTube, I would say, has so much marketing attached to its videos and the content creators are always promoting some service that they enjoy. an example of that would be a creator that promotes a VPN for mobile and computer devices. Since the product is sponsoring their video, it is only fair to promote and market the product. The only thing that concerns me are if they review is actually genuine or is it t...
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